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Must See

Rijksmuseum The stunning National Museum of the Netherlands holds masterpieces by Vermeer, Averkamp and Rembrandt.
Anne Frank Huis Prepare to be moved as you visit the tiny hideout shared by Anne Frank and her family.
Oude Kerk Built in the 14th century, this majestic church has wonderful stained glass and a world-famous organ. Van Gogh Museum The world’s most important
Van Gogh collection houses many of his most famous works, including 'Sunflowers'.
Jordaan This peaceful area has picturesque canals, speciality shops, restaurants and the regular markets at the Noordermarkt.

Must Do

Take a canal tour boat for the perfect introduction
Catch your breath in bustling Dam Square, packed with buskers and street performers
Hire a bicycle and join the Dutch obsession with cycling: it’s the ideal way to see the city
Smell the flowers at the Bloemenmarkt and order some bulbs to be sent back home
Climb the tower of the Westerkerk, then explore the charming little streets of the Jewish Quarter nearby.

Food and Drink
The highlights of Dutch cuisine include herrings, served every which way (raw, cooked and pickled), smoked eel and chips with mayonnaise. Gouda and Edam are the best known cheeses, but there are plenty of others to sample. For pudding, select appelgebak, traditional Dutch apple pie, or find a pancake house or poffertjes stall, selling light, fluffy mini pancakes with a choice of toppings.
A legacy of the Netherlands' colonial past is the rijsttafel, a feast of up to 25 Indonesian dishes served together with rice. Wash it down with a glass of pils or wheat beer, and don’t forget to try a jenever or Dutch gin.
Shopping
There are plenty of souvenirs to bring home from Amsterdam: a pair of clogs; some pretty Delftware; a bottle of jenever or, if you’re very lucky, a diamond to remind you of your tour of the diamond factory. At the flower market or at Keukenhof, you can order bulbs to be shipped home, or pick up flowers specially packed for travel. In the city centre, Amsterdam’s top department store can be found on Dam Square, while nearby is Damrak, once a busy canal, now a busy shopping street. For something more interesting, you’ll find the small boutiques and antique shops amid the canals of the Jordaan district are a rich hunting ground.
Where to Stay
Whatever you’re looking for, we have hotels in neighbourhoods to match your mood. The busiest areas are those around Centraal Station and Dam Square. From here a pretty network of canals lined by tall gabled buildings radiate out towards the lively Leidseplein and the quieter Museum district. Further west lies Vondelpark, Amsterdam's famous city park
Things to do

PANORAMIC CITY TOUR Tour Amsterdam’s famous sights by coach and boat. Including the Royal Palace, Skinny Bridge, a windmill on the Amstel and a diamond factory.
MARKEN, VOLENDAM AND WINDMILL TOUR Visit two picturesque villages and a cheese farm for a real taste of Holland.
GRAND HOLLAND TOUR Full day trip to Aalsmeer Flower Auction (closed Sun when substituted by a visit to a clog factory), Delft (home of blue pottery), Rotterdam, the House of Parliament in the Hague and the beach resort of Scheveningen.
THE KEUKENHOF One of the world’s biggest flower shows with over 6 million bulbs planted in 80 acres of beautifully landscaped gardens amongst lakes, fountains and trees. Duration 4hrs, 7hrs or 9hrs. 4hr 30min tour departs 19 Mar - 21 May inclusive.
DARK AMSTERDAM WALKING TOUR Gain a unique insight into 'dark' Amsterdam with a tour of the Red Light District. Learn about one of the city’s oldest industries, prostitution, and discover how different the area is now compared with its murky past.
CANDLELIGHT CRUISE A most romantic evening cruise along the canals taking in the sparkling bridges and buildings of the city by night. Cheese and wine are offered on board.
DINNER CRUISE This superb evening excursion starts with a welcome cocktail. Your hostess explains the history associated with the beautifully lit buildings and bridges as you relax in glassenclosed comfort. A 4-course dinner is served, which includes red and white wines, coffee and liqueur.
HOLLAND PASS Once you buy the Holland Pass you choose your journey in Amsterdam or its surrounding areas – it includes 5 free and reduced-price tickets to use on public transport, in restaurants and shops, and for entry to a unique selection of Holland’s finest museums. Great value for anyone visiting Amsterdam.

Insider Tip
If you’re looking for a break from the bustling centre, be sure to take a walk along the peaceful canals of the Jordaan district.